In today’s day and age, technology is at the forefront of almost everything people use in their day to day activities. We use computer programs at work to get tasks done quicker and more efficiently, after work for leisure and news, and everywhere in between. We also walk around with smartphones in our pockets, which acts as a small computer that gets more and more powerful each passing quarter when companies like Apple or Samsung release their latest products. Because everyone depends on those phones these days, having a mobile-friendly platform becomes that much more important.

Flashback to 2007. The iPhone was just starting to come out, and Android’s mobile operating system was still in development. Mobile apps were much different than how we see them today. The App Store and Google Play were things of the future, so what you had on your phone was pretty much what you got, and it wasn’t much. Most people still used regular cell phones (what we know now as “dumb” phones), or in some corporate settings, Blackberry (or related tech). In the years since, apps developed, and smartphone technology became one of the most prevalent pieces of tech out there. It’s much harder to find phones that aren’t smartphones these days than it was to find smartphones in 2007. With that rise in relevance comes the importance of utilization on the go for your company. Being able to access information anywhere anytime has become the benchmark of modern times, and keeping with that standard is now just about as important as your program’s functionality on a regular computer.

With the importance of being in everyone’s pocket, it’s also just as important to have a fluidity between your mobile program and your desktop program as well. So many programs work across devices, and having the ability to switch seamlessly between your phone, tablet, or computer is a great add-on to have. This gives you all kinds of flexibility in terms of user experience, being able to access any information on any device from anywhere. For example, if you have a program that deals with registering kids for a weekly sports camp, being able to use your software on the go is important for on-site tasks, such as signing in the campers, keeping track of finances, or organizing transportation, is crucial to your camp’s success.

Because of this flexibility, a mobile platform allows the access on any device you might own. This includes the entire range of tech, between a smartphone, tablet, or computer. These days, it’s almost a requirement for software to be available on a mobile device, just to keep pace with other competitive businesses who have their programs available across the spectrum. But having that kind of coverage across all devices also enables you to expand your line of products, and potentially offer more to your customers. In keeping with the current trend of platform flexibility, you also organically expand your business. What could be bad?

Making your program mobile friendly is a worthwhile addition to your software line. It gets your program in everyone’s pockets, and it keeps you up to date with your competition. It also gives you that added touch of being available across any and all devices, which gives you a wider net to cast when drumming up business. There’s just too much possibility not to put in the extra work.

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